Choosing a residential agent is a decision most people make two or three times in a lifetime, with very little information to compare. Referral is the default, and referral hides everything that did not go well. Our research separates two things buyers and sellers usually see blended together: how visible an agent is online, and what that agent actually does once hired.
Visibility is measurable from outside. We record whether an agent has an owned website or only a brokerage profile page, whether their listings carry structured data a machine can read, whether their service area is stated in plain text, and whether their license number is published where a buyer can check it. Those readings are the visibility half of the profile.
Specialization is the half most directories flatten. An agent who closes waterfront property is not interchangeable with one who works new construction or relocation. We note stated specialization and price band from the agent's own published material rather than assigning one.
A high visibility reading is not a recommendation and a low one is not a warning. Plenty of excellent agents run almost entirely on repeat business and have very little public surface. The reading tells you how easy that agent is to find and verify, nothing more.