A
AI Overviews
AI-generated summaries that appear in Google search results for some queries and synthesize information from multiple web sources.
AI Visibility
The degree to which a business, brand, service, or website appears in AI-generated answers, summaries, recommendations, and search-adjacent discovery surfaces.
Answer Engine Optimization
The practice of making a business or website easier for search engines and AI systems to use when generating direct answers.
C
Citation Profile
The collective set of mentions of a business's name, address, and phone number (NAP) across online directories, data aggregators, and websites.
Competitive Text Links
Contextual links that use meaningful service, product, location, or category language instead of generic anchor text like click here or website.
E
Entity Signals
Consistent facts and references that help search engines and AI systems understand what a business is, where it operates, and what it is known for.
G
Google Business Profile
The Google-managed business listing that controls how a local business appears in Google Maps and many local search features.
L
Local Authority Profile
A researched third-party page that explains a business, its services, its market, and its local relevance in a way search engines and buyers can understand.
Local Business Visibility
The degree to which a business appears in online search results, directories, and platforms when potential customers search for relevant services in a specific geographic area.
Local SEO
The practice of optimizing a business's online presence to rank in geographically relevant search results, particularly Google Maps and near-me queries.
M
Map Pack
The group of local business results shown with a map in Google search for location-based queries.
N
NAP Consistency
The accuracy and consistency of a business name, address, and phone number across its website, profiles, directories, and data sources.
R
Review Signals
Patterns in customer reviews that can influence trust, conversions, local rankings, and how a business is interpreted online.
S
Search Visibility
The measurable presence of a website, page, or business across search results for relevant queries.
Service Area Page
A location-focused page that explains how a business serves a specific city, town, neighborhood, county, or regional corridor.
Share of Voice
A measure of how much visibility a business or website has compared with competitors across a defined set of search queries or market signals.
Structured Data
Machine-readable markup that helps search engines and AI systems understand the entities, facts, and relationships on a web page.
T
Topical Authority
The perceived depth and reliability of a website or entity around a specific subject area.
V
Visibility Profile
A summary of how a business appears across search, maps, reviews, directories, third-party mentions, and AI-discoverable content.
Visibility Scorecard
A structured review of visibility factors such as search presence, map rankings, reviews, citations, content depth, links, and entity clarity.