Google Business Profile is the listing system businesses use to manage how they appear in Google Maps and local Google search. It includes the business name, categories, address or service area, phone number, website link, hours, photos, reviews, services, products, posts, and questions.

For many local businesses, GBP is the most visible digital asset after the website. It can influence map pack placement, customer calls, direction requests, review discovery, and how Google understands the business entity.

Core GBP Work

Choose accurate primary and secondary categories.
Keep hours, services, phone, and website links current.
Earn and respond to relevant customer reviews.
Use photos and service descriptions that match the real business.