The map pack is the local result block Google displays for many searches with local intent. It usually shows a map and a small set of business listings with names, ratings, categories, locations, hours, and action buttons.

Map pack visibility is valuable because it often appears above traditional organic results. For service businesses, being included can lead directly to calls, direction requests, website clicks, and quote inquiries.

What Influences Map Pack Visibility

Major factors include relevance to the query, distance from the searcher or searched location, prominence of the business, Google Business Profile quality, review signals, website relevance, and local citations.